What is Keyword Research and Why it is the pillar of SEO? This is the process of finding the words and phrases that users input into search engines, allowing you to understand what your audience is seeking. With the right keywords selection, you can make your content for more organic traffic and rank to a higher position in the search engine rankings.
Identifying your niche and understanding the intent behind what your target audience is looking up is the starting point of keyword research. Are the people looking for information, or products, or services? Now that you understand the user intent — you can explore several tools including Google Keyword Planner, SEMrush, or Ahrefs to identify distributed and relevant keywords.
In keyword selection, think in terms of a hybrid of short-tail (broad, high-volume) and long-tail (more specific, lower-volume) keyword variation. Long-tail keywords are highly valuable search phrases that generally have far higher conversion rates than shorter keywords, as they are more closely aligned with a prospective buyer’s intent.
It is also important to choose keywords that have a good search volume, low competition, and high relevance to your business. By carrying out regular keyword research, you stay ahead of trends, enable your content to be optimized according to what users are searching for, and drive more qualified traffic towards your website.